My Involvement

I handled all the logos, designs, and animations for this project. It started as a simple color update, but I realized we needed to take a step back and rethink the logo’s role in our overall brand identity. Working with the brand and product teams, I proposed a flexible logo system, presented it to leadership, and got quick approval to move forward.

The Team

• Oversight: Steph Chin, Jasmine Sharpe

• Brand Team: Aarti Rishi Shapero, Stacey Leon, Marnie Kain

• Project Management: Keli Gunn

• Product Design: Rachel Makowski, Sayoko Yoshida