Reimagining the Grubhub+ Design System
My Involvement
As the lead designer, I spearheaded this high-profile project and made some big progress under tight deadlines. I created and pitched strategic concepts to executives, successfully getting buy-in while keeping everything aligned with business goals. I also worked closely with the product team to make sure the new brand identity would be seamlessly integrated across all touchpoints, balancing great design with functionality and user experience.
The Team
Design: Trent Thompson
Copy: Taylor VanBuren
Grubhub Gold
The Grubhub+ design concept is inspired by gold, a symbol of status and enduring value. Just as gold can be melted and reshaped into something new, Grubhub+ is designed to offer a flexible, elevated experience, with premium benefits and value.
