My Involvement

As the creative lead, I managed the entire process from start to finish, in close collaboration with the Senior Executive Producer. I personally designed and built most of the pages using Frontify’s drag-and-drop editor and oversaw the rest to ensure everything stayed on track.

The result was a user-friendly, searchable website that organized our brand assets, streamlined workflows, and boosted efficiency company-wide.

The Team

• Design: Phil Parcellano, Meg Elliott, Daeun Lee, Carolyn Fezzuoglio

• Copy: Alexa Sibberson

• Project Management & Production: Yung Savolainen, Denise Cagara, Jess Shultz